Publications & Thought Leadership

Explore our collection of white papers, articles, book reviews, and presentations. Insights on customer-first strategies, business performance, and strategic thinking.

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Featured Publication

📄 Article ⭐ Featured

Save Your Windows 10 Machine: Install Linux. It's Easy.

Suggestions on how to avoid creating e-waste with Windows 10 machines. Install Linux.

📅 July 24, 2025 🏢 LinkedIn
📄 Article 10 min read

Customer Service and AI - Put the Customer First

How AI can transform customer service, increasing customer satisfaction, focusing on customer goals and providing opportunities for both cost reduction and revenue enhancement.

With Steven Holm

AI Customer Service Customer Experience Technology
March 10, 2025 LinkedIn
📄 Article 8 min read

Ride the Learning Curve with Effective Cloud Implementation

Using the capabilities maturity model to improve cloud performance.

Cloud Computing Implementation Maturity Model Performance
August 16, 2023 Tata Consultancy Services
📄 Article 7 min read

How AI Driving a New Era of Cloud Adoption

Review of trends in cloud adoption driven by artificial intelligence technologies.

AI Cloud Adoption Technology Trends Digital Transformation
June 14, 2023 Tata Consultancy Services
📋 White Paper 15 min read

Why Convenience Stores Must Reinvent Themselves

Strategies for dealing with poor performance in convenience stores and exploiting the transition to EVs.

Retail Strategy EV Transition Business Transformation Customer Experience
February 15, 2023 Tata Consultancy Services
📄 Article Multiple articles

Innovation Blog Series

A comprehensive series of blogs exploring various aspects of innovation in business and technology.

Innovation Business Strategy Technology Thought Leadership
August 17, 2022 LinkedIn
📄 Article 12 min read

Managing Websites During M&A Requires a Strategic Approach

Merger strategies and SEO considerations for website management during mergers and acquisitions.

M&A Strategy SEO Website Management Digital Strategy
August 17, 2022 Tata Consultancy Services
📄 Article 9 min read

Improve E-commerce Brand Experience with Personalization

Role of personalization in customizing user experience and driving e-commerce success.

E-commerce Personalization Brand Experience User Experience
July 19, 2022 Tata Consultancy Services
📖 Book 240 pages

Digital Virtues and Memes: What You Can Do to Regain Control

Strategies for privacy and saving money with the Internet in an increasingly connected world.

Digital Privacy Financial Management Personal Strategy Internet Safety
October 3, 2014 Eclicktick
📖 Book 180 pages

Innovation Zeitgeist: Digital Business Transformation

Product management strategy in a world where many companies are introducing the same offering at the same time. Comprehensive approaches to innovation beyond product innovation.

Innovation Strategy Product Management Digital Transformation Competitive Advantage
June 10, 2013 Kindle Book, Eclicktick
📖 Book 320 pages

Riding the Tiger: How to Outsmart the Computer That Is After Your Job

A comprehensive guide on navigating the digital transformation era, managing information systems effectively, and delivering exceptional value to clients.

Information Management Client Relations Technology Strategy Organizational Management
January 1, 1996 Harper Collins

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