Customer-First Philosophy
We believe great businesses put the customer first, creating exceptional value that drives repeat purchases, reduces marketing costs, and motivates employees. This fundamental principle guides everything we do.
Our Mission
To improve business performance by helping organizations create exceptional customer value, leading to sustainable competitive advantages and long-term success.
Customer Primacy
Every recommendation we make is designed to create genuine customer value, leading to increased loyalty and reduced marketing costs.
Performance Focus
We measure success by tangible business results: faster sales, improved processes, and measurable ROI for our clients.
Innovation Excellence
Our proven frameworks help businesses differentiate meaningfully in competitive markets, creating sustainable advantages.
Continuous Improvement
We build capabilities that enable ongoing enhancement, ensuring long-term success beyond our engagement.
Partnership Approach
We work as trusted advisors, bringing deep expertise while respecting your organization's unique culture and constraints.
Practical Solutions
Our recommendations are actionable and implementable, designed for real-world business environments and constraints.
Meet Alistair Davidson
Principal Consultant and founder of Eclicktick Corporation
Diverse Experience across international business, startups, turnarounds, software development, training, strategic consulting, marketing, and sales.
Professional Background
- Author of multiple business books including "Innovation Zeitgeist" and "Digital Virtues and Memes"
- Extensive experience in international business across multiple continents
- Proven track record in startup environments and business turnarounds
- Deep expertise in software development and IT strategy
- Strategic consulting experience with Fortune 500 companies
- Published thought leader in innovation and customer experience
Our Approach
A proven methodology that consistently delivers measurable results
Understanding First
- Deep dive into your business challenges and opportunities
- Comprehensive analysis of your competitive landscape
- Customer value analysis and market positioning assessment
- Stakeholder alignment and expectation setting
Strategic Development
- Custom strategy development based on your unique situation
- Innovation framework application and adaptation
- Risk assessment and mitigation planning
- Resource optimization and capability building
Implementation Support
- Hands-on guidance during execution phases
- Change management and team development
- Performance monitoring and course correction
- Knowledge transfer and capability building
Sustained Success
- Long-term relationship and ongoing support
- Continuous improvement processes
- Regular performance reviews and optimization
- Access to latest frameworks and methodologies
Our Core Values
Excellence
Delivering exceptional quality in every engagement
Integrity
Honest advice and transparent communication
Innovation
Creative solutions for complex challenges
Results
Measurable outcomes and tangible value
Ready to Put Customers First?
Let's discuss how our customer-first philosophy and proven methodologies can help improve your business performance. Talk to me for half an hour and you will be convinced.